7 Things to Love About Coaching

Coaching may not be everyone’s cup of tea, but for those who haven’t tried it, it can be life changing. Here’s the top 7 things to love about coaching at camp:


  1. Being an Agent For Positive Change:

You are in a position where you can use your gifts, skills and talent to assist others with desired change in his or her life. You are inspiring, empowering and supporting others as they move toward life changing success.


  1. Impacting Mindset:

This profession does not focus on the negative or problems. It focuses on successful outcomes and the steps that athletes and students must take to achieve those successful outcomes. This process impacts the mindset of those being taught in a positive way by setting goals and providing direction on how to reach those goals.


  1. Empowered to Empower:

Helping athletes or students achieve goals help them to become empowered. As they learn tips and strategies that help them live from a point of self-empowerment, they are able to use what you have tought to empower others. This is an excellent win-win.


  1. Revamping Lives:

You are in a great position to assist others with revamping their lives. You assist them with seeing where he or she is at, and then creating a plan to get where he or she desires to go. But it does not stop there. You also help others to work the plan to get where he or she desires to be. You assist them with revamping their life for success. That is determined by whatever success means to your client. You assist your client with goals, and then with reaching them.


  1. Life Coaching is a Great Tool:

Coaching is a great tool in assisting individuals to live the life he or she deserves to live. It assists others to gain clarity and direction in their lives. It inspires individuals to tap into their inner strengths and inner power to think forward, and move forward. It is not only a great tool for the individual who is being coached, but also for their family.


  1. It Helps to Create Joyful Living:

Since life coaching provides insight, hope and thriving from an optimistic perspective, this can inspire joyful living for those who are being coached. He or she not focuses on what happened yesterday, and what he or she has not achieved. But those who are being coached are driven toward how he or she can achieve their dreams and goals.


  1. Coaching is a Rewarding Profession:

Coaching is a rewarding profession. It makes you feel great when you are assisting with helping others to succeed. The rewarding feeling that comes with it inspires the coach to be even more passionate about their coaching role, and how he or she is making a difference in the lives of others.

3 Things Coaches Wish Parents Knew About Them


Coaches are, by nature, caring individuals with a passion to not only pour into the lives of children individually, but also, in doing so, to change the world.


Coaches often meet parents on Drop-off Day, but that’s also the time of week they’re at their busiest. Wearing many hats can take its toll, after all. It’s hardly the best time for parents—who themselves may be experiencing an emotionally-charged or hectic drop-off—to discuss their concerns about their child.


Today’s parents experience much higher levels of anxiety about parenting than previous generations did. Coaches know this about parents, but in a recent conversation with American Camp Association’s CEO, Tom Holland, we learned 3 things that Camp Directors wish parents knew:


  1. Our belief in the positive, lasting impact of camp on kids.


Coaches understand all the ways that camp benefits children – the fun AND the challenges. They go to great lengths to make the camp experience positive – knowing, at the same time, that the hard parts are an important part of the experience. Unlike parents, they (and their staff) can get away with a little less coddling – but it doesn’t mean they don’t care or won’t make some concessions when necessary!


The hierarchy of staff exists to ensure that no child is allowed to remain in real distress or falls through the cracks, unnoticed. (It works in the vast majority of cases. If it has ever failed your child, we hope you’ll give camp—a different one, perhaps—another try.)


  1. We’re all partners for the growth of your child.


Not only the Coaches but also the staff and other personnel are all there to create this unique setting that grows children. They are all very inclined to work with you regarding your child’s unique fears, special needs, areas of growth and struggles. Bringing these things to their attention before Camp Drop-off Day gives them time to input notes into your child’s profile and inform all who need to be informed before your child even gets there. And at the very least, on the most basic level, coaches are providing a service that revolves around customers. Parents and campers are just that, customers, and coaches are inclined to give their very best for both development AND a healthy business relationship.


  1. You have a voice!


Besides face-to-face, phone or email conversations (from which, again, most camps will record notes in your child’s profile), take advantage of after-camp evaluations and surveys to express any concerns or appreciation you have.
These feedback requests come from the coaches desire to deliver a positive camp experience. Your responses are ALWAYS valuable, so please don’t hesitate to contribute any piece of feedback you may have. It helps make the next year better, regardless of whether your camper will return or not.

Preparing for Out-of-School Time: Is This The Best Opportunity for Camp Growth?

A recurrent theme at ACA Nationals this year revolved around the state of camp and the question: “Is camp in crisis?”

It’s true that the #1 concern of camp directors in 2015 was flatlining registration levels, which camp directors attribute to:

  • Competition
  • Family schedules
  • Early specialization of kids
  • Marketing in the Age of the Internet

So what can camps do?

If it’s true that every challenge holds an opportunity, camps must reevaluate the landscape and adapt. Out of School Time (OST) may just be the next frontier.

A highly focused-upon topic, OST covers those morning, evening, weekend, summer, school holiday, and snow day gaps parents face between school and work. But the range of OST offerings includes more than just before and after school programs. The space has broadened to include service and learning opportunities, mentorships, internships, and more, as described by the United Way to the right.

5 Camp Marketing Tips

  1. Remind existing campers of cross promotional camps.


  1. Offer “Super Late Bird Specials.” Run last-minute marketing campaigns even after camp starts. It will help you fill empty slots with people for whom the reality of summer at home with the kids is sinking in.


  1. Expand your reach. Our customers get automatic, free listings of their camps and programs on registrationelite.com. Get your camp in front of millions of parents. It’s never too late. Some parents are searching year ’round.


  1. Get custom help to fit your needs. Our customers also get access to a free, dedicated Digital Marketing Consultant, an expert to help you get all your marketing off the ground as quickly as possible, from social to SEO Registration Elite has you covered!


  1. Join Registration Elite’s camp search tool for free!, filled with resources and ideas you can implement immediately, even if you’re not one of our customers.

Good luck with your Spring Break marketing!

Camp Directors: 4 Simple Ways To Have Your Spring Camps Set Up Your Summer Camps

Spring camps are almost upon us! Each year spring camps start they set the tone for what is to come in the summer. There are several simple practices to follow to help make your camp turnouts for spring work toward even bigger turnouts in the summer. Here are 4 simple ways to have your spring camps set up your summer camps.


Email Last Year’s Fall, Winter, Spring, Summer Attendees

3rd party services like MailChimp and Sendgrid allow for coaches to affordably and reliably reach a large audience of email addresses. If you are having trouble sending these emails, Elite Camp Marketing can help. contact us today!


Utilize Social Media

Many coaches and camp directors have a social media account like Facebook, Twitter and Instagram (or several) to help bring attendees in and keep them updated between camps. This can be an enormous help, as most athletes use social media these days.


Build Excitement With Flyers

Get your campers excited for the next camp dates! Take advantage of that post-camp excitement to distribute information about the next session! It’s a good way to boost your returning attendee numbers, while getting athletes excited to take their friends and teammates back! Even if dates are still tentative for the next session, some basic information and proposed dates can be a good start.


Hold Promotional Events Mid-Season

Bolster your attendance and show support for the local community by hosting promo events between camps! Consider how fun offseason sporting events are. Teams host parties, carnivals, picnics, and it keeps fans up to date and gives that sense of community that is essential when building a fanbase. Try the same with your camps! Perhaps a day at the batting cages, goalkeeping contests at a picnic, anything! Get creative, let your campers know you care.